by Anna Rósa Parker
A dash of what I can write for you...
Everything is Copy
The art and attitude of the content determine how the brand is received. Authenticity and consistency are the most powerful ingredients when creating a brand's voice. My goal with each client is to tell a narrative that translates without an explanation.
Once I fully understand the client's DNA - I understand their criteria. That’s when I have success curating and navigating with an obsessively detailed eye.
Because I operate from a visual-editorial place I carry consistency through all platforms: website, ads, newsletters, social, signage, print, product description and naming,
In the current climate the work is geographically stretching. People are teaming up across oceans while lessening their overhead.
There’s really no need for all of us to be on the same grounds. It's possible to work on a project for a client from the Middle East while in New York and my counterpart in Europe. This is the new normal - a wildly exciting platform with endless possibilities.
It’s simply magical working with people all over the world - coming together virtually and building organically. There’s no project too small. When a larger team is required - I collaborate with other creatives.